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About us

Made by people
from the gym floor.

FitnessPlanner's goal is to make life easier for club owners, coaches and members, with an app that gives them their time back. Less admin, more time to train.

Lara, Frederik and Astrid in the gym at Project.Mensch

Our story

From frustration to opportunity.

  1. 01 / 04

    A booking site that got in the way

    For a few years I'd been going to Project.Mensch twice a week for personal training. Like so many clubs, it ran on a handful of separate systems. Every week I had to book my sessions on one platform, follow up on my training on another, and so on. As a software developer I knew this could be better, so I started building a simpler way to book.

  2. 02 / 04

    Can the rest go in too?

    I showed what I had built to Astrid and Lara, who had opened their club, Project.Mensch, in early 2023. They were sold right away, and soon they asked whether the rest of running a club could go in there too. Everything in one app, instead of spread across all these different systems.

  3. 03 / 04

    Step by step

    First came the club's schedule, then training plans. After that, plans for endurance athletes, nutrition plans and more. Working with a real club meant Frederik could build exactly what Astrid and Lara needed.

  4. 04 / 04

    The three of us

    Astrid and Lara noticed how much less time they spent on scheduling and admin. That's when the three of them decided to turn it into a company, so other clubs, coaches and dietitians can work with it too.

Who we are

The people behind FitnessPlanner.

Frederik Jacques

founder

Frederik Jacques

For over 20 years I've been building (mobile) applications for various companies like Belfius, VRT, Dutch Railways, etc. FitnessPlanner is different: here I'm a user too. If booking a session feels clunky, I'm the first to notice.

My goal with FitnessPlanner is to create the best possible software application for clubs, coaches and their clients.
Every question from a club comes straight to me, with no helpdesk in between. That's how a good idea sometimes lands in the app the very next week.

  • Owner of the consultancy firm the-nerd
Astrid Verhoeven (left) and Lara Moucheron

co-founder

Astrid Verhoeven

I'm Astrid, passionate about sport, fitness and finding the right training approach for each person's goals.

As a former elite athlete, I know better than anyone how much discipline, time and energy it takes to reach a goal. And how much a well-planned training build-up and personal coaching matter if you want to get the best out of yourself.

That passion is why I wanted to help build FitnessPlanner: software that helps personal trainers and fitness business owners spend less time on admin, scheduling and everything else that goes on behind the scenes.

With FitnessPlanner we bring technology and the fitness world together. Not to replace the human side, but to give trainers more room to coach their clients and help them grow.

Thanks to FitnessPlanner, I now have a clear overview of my clients' training plans and can follow their progress closely. That lets me adjust sooner where needed and make sure every session fits their personal goals.

  • European Championships marathon, Munich 2022
  • Second at the Belgian marathon championships, 2023
  • Personal best: 2:29:21 (Eindhoven, 2023)

co-founder

Lara Moucheron

I'm Lara, 35, a basketball coach and fitness enthusiast.
As a director of a personal training business (Project Mensch), I know better than anyone how much time the work behind the scenes can eat up: scheduling, invoicing, payroll… All of it essential to keep things running, but it kept me away from what really gives me energy: coaching people and reaching goals together.

As a sociologist and ergonomics prevention adviser, I always look at how people work and how they could do it smarter. That passion is part of where FitnessPlanner came from.

A tool that makes the back office of a PT studio simpler and more efficient.
The result? These days I easily get 8 hours back every week. Hours I can now spend coaching our clients myself.
FitnessPlanner wasn't dreamed up behind a desk, but on the gym floor.

Wondering if FitnessPlanner fits your club?

Book a demo and we'll show you ourselves. You talk to the people who build it.

Request a demo